Medieval bookbook support
Ikea’s new advertising campaign is a hoot, mocking Apple and our obsession with the latest gadget and all its conveniences. The Ikea bookbook has no cables, its battery life is eternal, an expandable interface, and a navigation based on ‘tactile touch technology’. Content is pre-installed! To start browsing, ‘simply touch and go – right to left to move forwards, left to right to move back’. And no lag! Each ‘crystal -clear page’ loads instantaneously!
But what this reminded me of were the days when when, for my pains, I was responsible for IT staff development at the college where I worked. In the first few years of the millennium there were many teachers who were – sometimes rightly – suspicious of the college management’s hesitant and often clumsy moves toward Information Learning Technology, and the messianic tone that usually accompanied such moves. To lighten the mood, I would sometimes use a Norwegian video clip I’d found on the Internet in which a sceptical monk calls the medieval helpdesk for assistance with his new-fangled ‘book’. ‘Have you tried to open it?’ asks the support worker. ‘Open it! If it was that simple, I wouldn’t have called the helpdesk!’ responds the frustrated monk.
Still brings tears to my eyes!